Q. What the heck is Fashion Innovations?
A. Fashion Innovations is the name we use to represent anything truly new, disruptive and high-growth in the fashion vertical. Often this means employing new materials in new ways, finding a way to automate manual processes or establishing a new product category. Here are some great examples of innovative fashion from the past and present:
Q. But I’m a web developer… what do I have to do with fashion?
A. Anyone can help disrupt an industry, regardless of what their skill set is. If the product is software related, then you are integral to production of the product (think Pinterest, Polyvore, Etsy). At a minimum, you’re helping to connect your product with those passionate about your product (your consumers). You help shape the relationship between the brand and that die hard fan (think of how rabid Apple fans are and how a great website helps showcase the product).
Q. I’ve got a fashion idea but I have no idea where to start!
A. That’s not a question… but hey! You’re exactly in the right place! Startup Weekend Fashion Innovations is the perfect opportunity to pitch your idea, gather a team and see if you can take your idea and make it into a business! We’ll give you the tools for how to get your idea produced in an incredibly short amount of time, test it with your would-be consumers and pitch the business to a panel of judges. You could even win a prize!
Q. How do I know if my idea is a good fit?
A. Your idea can be almost anything so long as it ties back into fashion in some way. You’ll know it’s a good fit if you’re able to organize a team on Friday. Everyone gets to pitch for 60 seconds and if your idea is good and your pitch gets people excited, you’ll collect a team! One important thing to keep in mind: your idea has to have a big future. The best ideas that get teams excited are ones with big growth potential, so dream big! But at the same time, there has to be something you have to build in just one weekend!
An example might be a pair of shoes with sensors built in to track footsteps. You could prototype a single pair of shoes in the weekend, but pitch a SmartShoe platform that you license to other companies or allow other developers to build apps on top of (like a Pebble for shoes).
Q. What kind of prizes are we talking about?
A. Well, for starters, we’ve got Limited Edition Red BlackBerry Z10 phones for the team with the best BlackBerry app produced during Startup Weekend (up to 5 team members).
Still hungry for more? How about a 2-month membership at co-working space 3rdSpace, Co-Working & Club For The Creative for up to two members of your team? That’s a $500 value! Better still, that can be applied to a 6-month membership, with which you can put on a free fashion show at 3rdspace! Here’s a video from a recent fashion show that was held at the location:
We have other prizes including subscriptions to Bplans (so you can write up a full business plan for your new startup), a Macy’s gift basket, gift certificates and your very own pop-up show at BlankSlate!
Also, all attendees get a $100 credit with Amazon Web Services, $2000 from Google App Engine and a free .CO domain!
More general info about Startup Weekend Fashion Innovations
The professional and personal challenges, the high and lows, the failures and the success?
Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.
The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.
All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.
Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!
If you’d like to help us put the event together either in advance of the event or day-of, please fill out our volunteer form.
This sounds like a lot of work…will it be any fun?
Dude. It’s going to be all kinds of fun and when we’re done on Sunday night, we’re heading down to the Hard Rock Hotel on this sweet, sweet limo bus for drink specials to celebrate the awesome work you’ve all accomplished over the weekend!
Still have questions?