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Co-Merge Workplace - 330 A St, San Diego, CA 92101


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Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries. All Startup Weekend events follow the same basic model: anyone is encouraged to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54-hour frenzy of business model creation, coding, designing and market validation.

The weekend culminates with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback. Fashion Innovations is the name we use to represent anything truly new, disruptive and high-growth in the fashion vertical.  Often this means employing new materials in new ways, finding a way to automate manual processes or establishing a new product category.  How will you use technology to shake up the fashion market? Last year, Lucy Beard of Feetz walked away with our 2nd place prize, went on to complete the Founders Institute accelerator course and just got a mention from CNBC on her business model.  It all started with Startup Weekend Fashion Innovations!

Q. But I’m a web developer… what do I have to do with fashion? A. Anyone can help disrupt an industry, regardless of what their skill set is.  If the product is software related, then you are integral to production of the product (think Pinterest, Polyvore, Etsy).  At a minimum, you’re helping to connect your product with those passionate about your product (your consumers).  You help shape the relationship between the brand and that die hard fan (think of how rabid Apple fans are and how a great website helps showcase the product).

Q. I’ve got a fashion idea but I have no idea where to start! A. That’s not a question… but hey!  You’re in the right place!  Startup Weekend Fashion Innovations is the perfect opportunity to pitch your idea, gather a team and see if you can turn your idea into a business!  We’ll give you the tools to get your idea produced in an incredibly short amount of time, test it with your would-be consumers and pitch the business to a panel of judges.  You could even win a prize!

Q. How do I know if my idea is a good fit? A. Your idea can be almost anything so long as it ties back into fashion in some way.  You’ll know it’s a good fit if you’re able to organize a team on Friday.  Everyone gets to pitch for 60 seconds and if your idea is good and your pitch gets people excited, you’ll collect a team!  One important thing to keep in mind: your idea has to have a big future.  The best ideas that get teams excited are ones with big growth potential, so dream big!  But at the same time, you have to build something discrete and valuable in just one weekend! An example might be a pair of shoes with sensors built in to track footsteps.  You could prototype a single pair of shoes in the weekend, but pitch a SmartShoe platform that you license to other companies or allow other developers to build apps on top of (like a Pebble for shoes).

Q. What kind of prizes are we talking about? A. Last year we were able to line up co-working time, limited edition red Blackberry phones and other great prizes.  We’re still securing prizes for this year’s event.  We will announce prizes in the coming months leading up to the event.  Check back for updates. 

Volunteer.  If you’d like to help us put the event together either in advance of the event or day-of, please fill out our volunteer form.

Still have questions?  Contact us. Check out the awesome press we had from last year’s event! 

Premiere Sponsor

Alyasha Owerka-Moore

Brand Ambassador at PF Flyers   |   LinkedIn,default,pg.html

Silver Sponsors

Sergey Sundukovskiy

Co-Founder and CTO for Pixlwise   |   LinkedIn

Sergey Sundukovskiy, Ph.D., Co-Founder and CTO. As a Co-Founder and CTO of Pixlwise Sergey is responsible for planning and development of Pixelwise Gamification Platform. Sergey has over 20 years of experience serving in capacities of Chief Technology Officer, Chief Information Officer and Chief Product Officer. Sergey specializes in implementation of subscription based high volume SaaS platforms, with strong emphasis on early stage product development and market deployment. Specific areas of expertise include A/B Testing, Big Data, Video Management, eCommerce, RTB platforms and Cloud Computing. Education: B.A. in Computer Science from the University of California, San Diego, and an M.S. in Information Technology from the University of Liverpool. Ph.D. in Information Technology Management from the School of Business and Technology, Capella University.

Lucy Beard

CEO & Founder, Feetz Custom Fit Footwear   |  

Lucy Beard is the CEO & Founder of Feetz - where they make 3D printed shoes that are custom fit and styled to your personal needs...called the SizeMe shoe.

Lucy started the idea for Feetz at StartUp Weekend in 2013 and returns this year as a mentor and a judge.

Lucy's background is as a silicon valley executive with an expertise in big data and customer analytics while working at Intuit and Zynga.

Katie Rast

Director at Fab Lab San Diego   |   LinkedIn

Katie has provided program direction for Fab Lab San Diego for four years, working as a liaison with the Massachusetts Institute of Technology to co-site, develop and implement the San Diego Fab Lab of the MIT Global Network. From this origin, Katie has worked to build local partnerships in order to create a community-embedded learning laboratory and develop related educational programs. She is an evangelist for the Maker Movement and remains dedicated to the belief that practices related to applied learning and invention benefit education, innovation, and economic development.

Katie has also been a presenter at the White House Roundtable on Science and Technology Policy, the Community Technology Networks of America Symposium, the ACLU Youth Conference, The Sparkplug Talks on New Media and Innovation, SIGGRAPH 2010: The International Conference on Computer Graphics and Interactive Techniques, and FAB5: The Fifth International Fab Lab Forum and Symposium on Digital Fabricati

Gioia Messinger

Entrepreneur, Mentor, Founder & CEO LinkedObjects, Inc.   |   LinkedIn

Gioia Messinger is a serial entrepreneur, executive and mentor. She is the Founder and CEO of LinkedObjects Inc. a newly formed company focused on making products smart, simple and social by connecting them to the Web. Most recently, she was Founder and CEO of Avaak, Inc. (acquired by NETGEAR), the leader in wire-free video home monitoring products for the consumer market. While at Avaak, Gioia was the Principal Investigator and managed a project that deployed large-scale sensor networks under a DARPA grant. Prior to Avaak, she founded SUMMIT Design Technologies, Inc., a San Diego based engineering services firm, and was a contributor in the development of the first wireless Endoscopic Capsule or PillCam™ - a revolutionary, patient friendly diagnostic product and one of the first wireless ingestible devices ever conceived. She was also Founder and CEO of MedSmart, Inc. (acquired by Kaiser), a medical information systems company that developed disruptive patient centric electronic health record software.


Michele Yoshioka

Director of Programs at CommNexus/ EvoNexus   |   LinkedIn

Michele Yoshioka is the Director of Programs & Operations for CommNexus and EvoNexus. Michele is responsible for overall operations of CommNexus, program development and strategy for all CommNexus programs, as well as management and oversight of the EvoNexus incubator. The majority of her time and passion is spent on helping the EvoNexus startups and growing the startup community as a whole.

Lisa C. Clark, MBA

Founder/CEO, Textiles for Thinkers, LLC

Lisa C. Clark is a prolific 30-year 2D visual/product designer and strategic/brand marketing lead coming from start-ups, T100 Silicon Valley corporate marketing and D.C. F500 management consulting.

Founder/CEO of Textiles for Thinkers, LLC, Lisa launched offering styles printed with designs highlighting Science, Tech, Engineering and Math — STEM and visited in 180 countries. Her Ts have been worn by Jim Parsons starring as “Sheldon” on 30+ episodes of "The Big Bang Theory”, Entertainment Tonight segments and Conan ads. Thinker Clothing gifted the Academy Awards(R) at the request of Kunal Nayyar (“Raj” on TBBT), was voted a celebrity brand “favorite” and received great LA press. Lisa has recently expanded the brand as Thinker Collection, with products developed over dozens of fashion-related categories, which presented at 2013 Licensing Expo in Las Vegas, received a collection request from a global brand and invitations to numerous European events.

Lisa enjoys conceiving digital/physical products/companies and finding global market opportunities. She develops brands, creates digital IP, product features, Web looks, and develops business and social PR. A mid-brain thinker, Lisa’s mom was a textile and fashion design executive in New York’s garment district for decades, and the men in her family were all engineers and inventors. She got her start in fashion designing one-of-a-kind sweaters and jackets while managing a Georgetown (D.C.) boutique and selling to Billy Joel’s manager.

A panel speaker and advocate at Qualcomm's 2013 tech convergence event for girls and women in STEM, Lisa’s published at Women 2.0 and has coached teams at a prior year’s Startup Weekend San Diego that won Qualcomm Labs awards. She’s advised Sunnyvale incubator ventures on marketing/features/UX, has led early-stage marketing for mobile and cloud ventures, incubated themed retail start-ups and designed/launched Sun Microsystems’ first campus retail channel for computer workstations.

Lisa has an MBA from George Washington University in consumer and international marketing, and a BA from Georgetown in Political Science and Economics.

Silvia Mah PhD MBA

Entrepreneur   |   LinkedIn

Brian Hawkins

Co-Founder/Consumer Marketing at StyleSeek   |   LinkedIn

Brian graduated from University of San Diego and Thunderbird. In 1993, he founded his agency, Catalyst Marketing, emphasizing strategic marketing, advertising, branding, sales and special event planning. Brian's clients have included, global, national and regional companies, non-profits and medias. In 2008, he began to develop a new, global marketing, public relations and branding agency, Brands Beyond Borders, an agency serving the lifestyle products and services targeted to generation X and Y. Brian has lived and worked in Italy and France, speaks 6 languages, and has overseen projects in Mexico, South Africa and Europe for AT&T, Kellogg's and Kimberly Clark. Brian has worked with Monsanto, True Value Hardware, American Red Cross, Reuben H Fleet Science Center, City of San Diego, and California State Parks.

Maria Demetriades

Fashion Stylist & Total Image Consultant   |   LinkedIn

Dr. Maria Demetriades is a Business and Marketing professor/mentor in higher education institutions and the owner of Mary De Style, a Fashion Styling and Image Consultancy business. Maria is also a certified image consultant.

Throughout her career Maria has been involved in all areas of the fashion industry as a fashion designer, custom tailor/image consultant, and as the owner of an activewear manufacturing and retailing enterprise in Europe.

As the owner of Mary De Style she overlooks the styling and set of companies’ promotional material/photoshoots and offers her image consultation services for personal or business purposes to individuals and groups.

Her high educational credentials and extensive experience in apparel design, manufacturing and sales makes her a valuable member in the educational community, on teaching and mentoring future entrepreneurs and business people.

Contributing Sponsors


Aug 8
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Form teams
  • Venue closes promptly at 1a, but you may continue working elsewhere.


Aug 9
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Lunch
  • Mentors' office hours
  • Dinner
  • Finished for the day, you may continue working elsewhere but venue closes promptly at 1a.


Aug 10
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Presentation coaches arrive and visit with each team for rapid-fire presentation fine-tuning.
  • Dinner
  • Judging & awards
  • Wrapup
  • After-party @ Rusty Brothel
Ian Miller
Carol Wafer
Upcoming Events

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