Next event…


PreFAB - 789 West Harbor Drive, Suite 252, San Diego, CA

The Startup Weekend team in San Diego is dedicated to helping our local community be a great place to launch new businesses.


Q. What is Fashion Innovations?

A. Fashion Innovations is the name we use to represent anything truly new, disruptive and high-growth in the fashion vertical.  Often this means employing new materials in new ways, finding a way to automate manual processes or establishing a new product category.  Here are some great examples of innovative fashion from the past and present:

Q. But I’m a web developer… what do I have to do with fashion?

A. Anyone can help disrupt an industry, regardless of what their skill set is.  If the product is software related, then you are integral to production of the product (think Pinterest, Polyvore, Etsy).  At a minimum, you’re helping to connect your product with those passionate about your product (your consumers).  You help shape the relationship between the brand and that die hard fan (think of how rabid Apple fans are and how a great website helps showcase the product).

Q. I’ve got a fashion idea but I have no idea where to start!

A. That’s not a question… but hey!  You’re exactly in the right place!  Startup Weekend Fashion Innovations is the perfect opportunity to pitch your idea, gather a team and see if you can take your idea and make it into a business!  We’ll give you the tools for how to get your idea produced in an incredibly short amount of time, test it with your would-be consumers and pitch the business to a panel of judges.  You could even win a prize!

Q. How do I know if my idea is a good fit?

A. Your idea can be almost anything so long as it ties back into fashion in some way.  You’ll know it’s a good fit if you’re able to organize a team on Friday.  Everyone gets to pitch for 60 seconds and if your idea is good and your pitch gets people excited, you’ll collect a team!  One important thing to keep in mind: your idea has to have a big future.  The best ideas that get teams excited are ones with big growth potential, so dream big!  But at the same time, there has to be something you have to build in just one weekend!

An example might be a pair of shoes with sensors built in to track footsteps.  You could prototype a single pair of shoes in the weekend, but pitch a SmartShoe platform that you license to other companies or allow other developers to build apps on top of (like a Pebble for shoes).

Q. What kind of prizes are we talking about?

A. Last year we were able to line up co-working time, limited edition red Blackberry phones and other great prizes.  We’re still securing prizes for this year’s event.  We will announce prizes in the coming months leading up to the event.  Check back for updates. 

More general info about Startup Weekend Fashion Innovations

The professional and personal challenges, the high and lows, the failures and the success?

Startup Weekend is a global grassroots movement of active and empowered entrepreneurs who are learning the basics of founding startups and launching successful ventures. It is the largest community of passionate entrepreneurs with over 400 past events in 100 countries around the world in 2011.

The non-profit organization is headquartered in Seattle, Washington but Startup Weekend organizers and facilitators can be found in over 200 cities around the world. From Mongolia to South Africa to London to Brazil, people around the globe are coming together for weekend long workshops to pitch ideas, form teams, and start companies.

All Startup Weekend events follow the same basic model: anyone is welcome to pitch their startup idea and receive feedback from their peers. Teams organically form around the top ideas (as determined by popular vote) and then it’s a 54 hour frenzy of business model creation, coding, designing, and market validation. The weekends culminate with presentations in front of local entrepreneurial leaders with another opportunity for critical feedback.

Whether entrepreneurs found companies, find a cofounder, meet someone new, or learn a skill far outside their usual 9-to-5, everyone is guaranteed to leave the event better prepared to navigate the chaotic but fun world of startups. If you want to put yourself in the shoes of an entrepreneur, register now for the best weekend of your life!

If you’d like to help us put the event together either in advance of the event or day-of, please fill out our volunteer form.


This sounds like a lot of work…will it be any fun?

Dude. It’s going to be all kinds of fun and we’ll line up a party nearby the event to celebrate the awesome work you’ve all accomplished over the weekend!


Still have questions? 

Contact us.



Aug 8
  • Registration Starts
  • Dinner & Networking
  • Welcome & Speakers
  • Pitches Start
  • Attendees vote for the top ideas
  • Start to formalize teams and take an inventory of skills. Be honest, and direct about what resources and skills are needed for the weekend. Begin working!
  • Venue closes promptly at 11p, but you may continue working elsewhere.


Aug 9
  • Arrive, simple breakfast & coffee
  • Teams formed and setting up workspace for the weekend
  • Coach sessions
  • Lunch
  • Call for needs & skills
  • Dinner
  • Mid weekend check-in, status reports, call for help
  • Finished for the day, you may continue working elsewhere but venue closes promptly at 11p.


Aug 10
  • Arrive, simple breakfast & coffee
  • Call for help (this is self motivated, so don’t be shy)
  • Lunch
  • Presentation coaches arrive and visit with each team for rapid-fire presentation fine-tuning.
  • Dinner
  • Judging & awards
  • Wrapup
  • After-party @ Hard Rock Hotel
Premiere Sponsor
Silver Sponsors
Organizers & Volunteers
Ian Miller
Carol Wafer
Ashley Willett